What do you think would help make ASA a more vibrant, effective association? This question was at the heart of the survey of current and former members of the association fielded by the ASA Task Force on Membership, which received more than 2,500 responses. As part of their work, the Task Force also conducted an external benchmarking study, a study of 11 years of administrative membership data, 5 focus groups, a wiki survey, and 12 follow up interviews. The Task Force’s report details the findings from these efforts and makes 10 recommendations for specific, feasible steps the ASA can take to improve the association.
At their most recent meeting, ASA Council unanimously approved each of the Task Force’s recommendations. While implementation has already begun on some of the recommendations, others will take time to come to full fruition. Task Force Co-Chair James McKeever described the report as “ASA’s blueprint for change for years to come.”
The findings from the group’s full analysis of data identified three key areas in which the association can and will productively improve its work: community, cost, and value.